An acronym for Makeup Art Cosmetics, MAC is a favorite among makeup experts and newbies alike. The brand continuously delivers high-quality, top-notch makeup products.
MAC had undoubtedly positioned itself as a leader in the market. The brand’s cult status is well-deserved, but it’s expensive.
So, you may ask: why is MAC makeup so expensive? Well, I’m here to answer your question!
Why Is MAC Makeup So Expensive?
MAC is one of the best cosmetics brands on the high-end side.
The brand is expensive due to multiple reasons. From their quality and packaging to their marketing strategies and stance on diversity, MAC has proven its worth. The brand has high price tags, but you won’t find anything else to complain about.
If you are looking for a more specific answer to the question of why MAC is so expensive, continue reading!
How is MAC Cosmetics as a makeup brand?
MAC Cosmetics’ products were originally intended for makeup professionals, actors, and models in the beauty and fashion industry. The brand was initially focused on delivering heavy cosmetics and stage cosmetics that can withstand bright lighting.
Thus, MAC has always had a niche following in the beauty and fashion market. It was also the first brand in the makeup industry that provided training and education for its staff.
Additionally, MAC has been a subsidiary of Estée Lauder Companies since 1996. With the help of Estée Lauder’s marketing power, MAC was able to expand globally.
In short, MAC remains desirable to its customers thanks to its high-profile brand name. When you buy MAC products, you are buying into its prestige. And if you didn’t know this already, prestige is expensive.
Overall, MAC is a great makeup brand. But it’s also an incredibly clever one since it’s using a premium pricing strategy. It keeps products on the pricey side because it knows that its loyal customers will come through.
How is the quality of MAC makeup products?
MAC Cosmetics use premium formulations, high-quality ingredients, and more costly technologies in the creation of their products.
They have an excellent line of concealers and foundations.
They even have a very appealing line of long-lasting lipstick with bold and vibrant hues. Their iconic bullet lipstick is chef’s kiss. I even heard before that they sell one lipstick every second!
Thus, MAC makeup products are expensive because they’re high-quality and innovative, meaning they cost a lot to manufacture.
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How is the packaging of MAC makeup products?
MAC has been well-known for its chic, sleek, and predominantly black packaging with a white logo. The packaging of any special or limited collections of the brand also looks luxurious.
The black color and white logo of the packaging contributes to the brand’s professional image. Since customers are aware of what MAC’s packaging looks like, the packaging serves as a great promotional tool.
It makes the brand recognizable among its competitors. Because of this, customers can know the brand’s products with a simple glance when they go shopping.
MAC puts a great deal of effort and money into making sure that their packaging remains phenomenal. Therefore, the brand’s packaging is part of its identity and greatly influences the prices of its products.
Do MAC Cosmetics engage in popular culture collaborations?
Yes! Popular culture collaborations are one of the brand’s main form of promotional marketing.
Today, makeup artists, celebrities, influencers, and trendsetters consider MAC makeup products to be a must-have. And MAC has its own ways of working with them to attract their customers’ attention.
Popular culture collaboration is one of the best marketing approaches today. It helps to increase the visibility of the brand’s products on social media.
Plus, the collaborations are mutually beneficial. The brand gets to have its products advertised and enlarge its audience while the partner gains income and popularity.
MAC Cosmetics have collaborated with celebrities that are well-known in popular culture like Rihanna and Nicki Minaj. They also collaborated with renowned influencers and YouTubers like Patrick Starr.
Thus, MAC invests heavily in collaboration marketing. This often causes the price of the brand’s makeup products to be on the expensive side. But the result is usually a pretty great return on the marketing investment.
Do MAC Cosmetics support diversity and inclusivity?
Yes! The brand celebrates diversity and inclusivity. In doing so, it has successfully opened up a profitable market.
The brand’s slogan claims that its products are for “All Ages, All Races, All Genders.”
Plus, MAC has showcased its commitment to supporting marginalized communities in various ways. In 1994, MAC made the drag legend RuPaul the face of its Viva Glam beauty campaign. The charitable brand had also set up the MAC Aids Fund to support victims of HIV/AIDS.
The brand has also released various makeup products that include a wide range of colors. By doing this, it has shown that it supports people of all colors.
In taking these actions, MAC has strategically differentiated itself from other brands. Since customers care about what brands stand for, MAC was able to embrace diversity and inclusivity.
MAC’s support of diversity and inclusivity has been profitable since the number of its loyal customers increased.
I’m not saying that the brand is embracing diversity and inclusivity solely for the sake of profit. They have shown time and again that they truly care about what they stand for.
Conclusion
There you have it! I hope I was able to properly answer your question: why is MAC makeup so expensive?
Although MAC makeup is expensive, the price is on par with the quality of the products. But price doesn’t just correlate with quality. It also correlates with other factors like brand prestige, packaging, marketing strategies, etc.
Overall, if you’re planning on splurging, I highly recommend MAC Cosmetics.
But that’s not to say that there aren’t some amazing drugstore brands out there. If you’re on a tight budget, then there are definitely many drugstore brands out there that’ll exceed your expectations.
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Hi my beauties! This is Tahrim Tanjela, an aspiring entrepreneur in Bangladesh with an undying love for makeup! Besides the responsibilities of my business, I love to read, cook, and experiment with makeup! My friends call me Tanjy, so you can too!
